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Hi, I’m Joe Amico—an experience designer who enjoys solving complex problems through thoughtful, user-centered solutions. I’ve led the design of native mobile apps (iOS and Android), responsive websites, and web-based tools with a focus on usability, accessibility, and business impact.

Brands I've worked with

711 Aetna Bain Capital Bauer Biogen Idec Blue Shield of California Boston Beer Century 21 CVS Health Dragon Naturally Speaking Duracell ECCO USA Elavon Fidelity Health Dialog Hearst Television Irving Energy Liberty Mutual MoneyPass Oak Hill Capital PatientKeeper Riverstone Holdings Scotts Lawncare The Home Depot Tyler UNH - Cooperative Extension UNH - Peter T. Paul College of Business and Economic

Experience

US Department of Treasury - IRS
Senior UX Designer

Aetna/CVS Health
Senior Experience Designer

Mad*Pow (now Born XDS)
Freelance UX/Visual Designer

Workflow by Design
Senior Product Designer

PixelMEDIA (now RafterOne)
Senior Visual Designer

About Me

Over the course of my career I've held various positions in design organizations, navigating both agency and in-house roles within enterprise companies. I've been a part of centralized, decentralized, and hybrid design teams, adapting to industry shifts along the way. From web and visual design to UI/UX and product design, my journey has evolved into my most recent role as a senior experience designer.

The common thread these roles have shared is my passion for helping businesses improve their communication and solving their customers' challenges. Regardless of the specific title or team I've been on, my approach has always been centered around empathizing with users and creative problem-solving. I recognize that impactful design is a team sport, value open and clear communication, embrace flexibility, champion user validation, and firmly believe that a fail-fast-and-iterate approach is more effective than chasing perfection.

When I'm not behind my desk, I enjoy time with my family, coaching youth sports, playing the (bass) guitar, exploring trails around the Granite State, rooting for the Bruins, and experimenting with woodworking and furniture design.