Hi, I’m Joe Amico—an experience designer who enjoys solving complex problems through thoughtful, user-centered solutions. I’ve led the design of native mobile apps (iOS and Android), responsive websites, and web-based tools with a focus on usability, accessibility, and business impact.
US Department of Treasury - IRS
Senior UX Designer
Aetna/CVS Health
Senior Experience Designer
Mad*Pow (now Born XDS)
Freelance UX/Visual Designer
Workflow by Design
Senior Product Designer
PixelMEDIA (now RafterOne)
Senior Visual Designer
Over the course of my career I've held various positions in design organizations, navigating both agency and in-house roles within enterprise companies. I've been a part of centralized, decentralized, and hybrid design teams, adapting to industry shifts along the way. From web and visual design to UI/UX and product design, my journey has evolved into my most recent role as a senior experience designer.
The common thread these roles have shared is my passion for helping businesses improve their communication and solving their customers' challenges. Regardless of the specific title or team I've been on, my approach has always been centered around empathizing with users and creative problem-solving. I recognize that impactful design is a team sport, value open and clear communication, embrace flexibility, champion user validation, and firmly believe that a fail-fast-and-iterate approach is more effective than chasing perfection.
When I'm not behind my desk, I enjoy time with my family, coaching youth sports, playing the (bass) guitar, exploring trails around the Granite State, rooting for the Bruins, and experimenting with woodworking and furniture design.
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